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Google Dominates Search Market

According to research conducted by Hitwise, a search marketing and consulting firm, nearly two-thirds (65.13%) of all US searches during the month of May were conducted using Google’s search engine.

Hitwise US - Leading Search Engines - May, 2007

This list features the top 4 leading search engines based on US Internet usage, ranked by volume of searches for the 4 weeks ending May 26, 2007.

Rank	Search Engine		Volume
1.  	www.google.com		65.13%
2.	search.yahoo.com	                20.89%
3.	search.msn.com		7.61%
4.	www.ask.com		3.92%

Source - Hitwise - May, 2007 - based on volume of searches.

Pretty impressive that one search engine dominates that much, with almost 45% difference between Google and Yahoo! Search. Guess the term “Google it” has become the de facto standard when it comes to searching for online material.

Hitwise also has other statistics, like “Top 20 Sites”, and “Top Search Terms”. It’s a pretty good overall list of commonly accessed websites during the month of May.

US Data Center - May, 2007 [Hitwise]
Leading Search Engines - May, 2007 [Hitwise]

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